Tightly scoped timeline and budget that needed to use standard components to cut back on project time.
During the early phase of the project, I assisted in stakeholder interviews which helped us get a deeper understanding of the needs of the clients and customers. Once I had a better grasp of their existing branding, I designed mood boards to pitch to the clients for initial visual tone and photography direction. I also collaborated on early whiteboard concepting, layout decisions, design decisions, stakeholder interviews, and user testing.
My focus then landed with the team that designed the layout and functionality of the app where I assisted with the iOS prototype and designs for Android. Although low fidelity user testing had already been completed prior to my joining the project, I was excited to assist with high fidelity task based scenario testing at the Sea-Tac Airport location. We rated user feedback on a scale of low, medium and high, which enabled us to take away several actionable insights that kept us focused on error prevention and user flexibility.