Westlake Consulting Group Website

my role
Designer
tools used
White boards, Sketch, Squarespace, Zeplin, InDesign
timeline
4 weeks

Goals

The overall goal was to create a website that could be passed to the client on a user-friendly platform where they could easily upload new projects. At the end of the project, I designed a training document and hosted a client meeting answering any and all questions that they had regarding website functionality.

Project

A website for a construction and project management firm built on Squarespace.

Project planning

Over the course of the project I participated in client relationships, worked on concepting, market research, pitched ideas, collaborated on wireframes, created a sitemap, collaborated on design decisions, and built the website. I created mood boards based on the client's existing logo, and conducted and shared market research to learn more about the current marketplace. After receiving feedback on the mood boards and market research we started thinking about the information architecture of the site.

Building the final project

Once another designer made the initial wireframes, it was my job to find a Squarespace template that could function in a similar fashion. During the process of choosing a template, we realized that we needed to pivot our ideas to work within the platform constraints. We concentrated our redesign around an organization system that would be capable of growing with the client. I enjoyed working within a system that still offered some flexibility through custom CSS.